AZUKI
Follow the rabbit – LAS VEGAS

Client: AZUKI & DISCO DONNIE PRESENTS

For our friends at Disco Donnie Presents – we designed and produced their community event in legendary Club Hakkasan in Las Vegas. The invite only exclusive event – featured a real life arcade hall, a merchandise store, NFT themed scenic installations and a full on club show.

Show Direction, Event Production, Set Design

photo credits: Chelsa Christensen

CONCERT AT SEA 2023

Client: Agents After All

The most beautiful location in Europe at the North Sea – hosts one of the biggest 3-day festivals of the Netherlands: CONCERT AT SEA.

THE X created and produced several TV shows for commercial broadcaster RTL4 and online platform Videoland as well as the festival’s online content.

TV and online content

photo credits: Ben HoudijK

DI-RECT

Client: Agents After All

Some say DI-RECT is the best band that the Netherlands has to offer. And we got to film them during their special show at the legendary AHOY venue in Rotterdam.

Live registration

FEELGOOD NYE SHOW

Client: Own project, in collaboration with WINK and Better Together Agency

Supporting the transition to bigger NYE celebrations in the Netherlands – we helped produce a drone and fireworks show - with storytelling - at our office ;-) The A’DAM Tower in central Amsterdam. Additionally we support Feelgood Fireworks, an AR app with fundraiser to support a better world.

Event Concepting & Production

photo credits: Set Vexy

FORBIDDEN FORREST FESTIVAL

Client: Agents After All

Forbidden Forrest wanted to step away from the usual video recap. THE X created a disruptive video of this unique festival in the woods near Belvoir Castle, UK.

Event recap

BUDWEISER FIFA WORLD CUP

Client: Wink

For our fabulous friends at WINK, THE X helped produce activations and content during the FIFA World Cup in Qatar for Budweiser.

Turning over the W-Hotel in Doha, creating a special Budweiser World Club pop-up club and shooting a music video with upcoming hip-hop artist Lil’Baby featuring 150 influencers from all over the globe.

Music Video Production, Executive Event Production

photo credits: Ben Houdijk

HIER FESTIVAL – Ahoy

Client: Agents After All

One of the few indoor festivals the Netherlands has to offer – with a summer theme. From the makers of Concert At Sea

All live-video content

UNFOLD.ART
SORA by NONOTAK

Client: Unfold.art

Unfold.art’s show ‘SORA’ premiered in Amsterdam at the legendary Gashouder venue. The audiovisual trip by visionary artist duo NONOTAK transformed the venue in a space in between worlds.

Live video content for marketing

photo credits: …

HUNKEMOLLER
2022 Fashion Show and Brand Event

Client: Hunkemöller

Once a year all Hunkemöller managers, board members and partners from all over the world come together to learn, train and experience what the next year at Hunkemöller will bring. From interactive presentations, product sessions and awarding ceremonies, to press moments and multiple fashion shows.

The X helped direct, strategize & co-create the fashion show, and a full digital brand experience.

This hybrid event was streamed live to 19+ countries for consumers as well as Hunkemöller staff.

In collaboration with experiential marketing agency WINK

Content formats, Strategy, Production, Creative

photo credits: Frank Emous

SUZAN & FREEK
Ziggodome 2022 / Lotte Arena 2022

Client: Agents After All

Singer songwriter duo Suzan & Freek have conquered the hearts of the Dutch audience. The X captured and created a tv-special from this magical event.

Live Registration, Screen Direction, TV Content

TNo
PCSI Cyber Talks

Client: Terralemon

For the Netherlands organization for applied scientific research (TNO), we’ve created a podcast format to debate and learn on risks and best practices on the topic of cyber security.

Live Registration

WE ARE FESTIVAL

Client: VW Music, UK

Legendary UK festival ‘WE ARE FESTIVAL (in short WAF)’ asked us to help rebrand their 2023 festival and beyond. We created new campaign footage as well as photo portraits for socials.

Rebranding

photo credits: Tom Doms

Asko|Schönberg

Client: Asko|Schönberg

For their yearly words and music festival, experimental contemporary classical outfit Asko|Schönberg wanted to exhibit some of their specials shows. THE X helped produce and create these unique theater performances on film

Live Registration, Content Creation

TOMMY HILFIGER / CALVIN KLEIN

Client: Flossy Film

Fashion is a passion – so when Flossy Film asked us to help with a new launch-shoot for Tommy Hilfiger and Calvin Klein we said YES PLEASE. The X helped to direct the two different shoots that were used to launch their new 2023 collection in a business to business event.

Content Direction, Live Registration

photo credits: …

30 Jaar BLØF in Ziggo Dome

Client: Agents After All

BLØF celebrated their 30 year anniversary and release of their new album 'Polaroid' with two major shows in Amsterdam's Ziggo Dome.

Live registration, Screen Direction, Live Stream

photo credits: Set Vexy

Feelgood Vuurwerk 2022

Client: Own project, in collaboration with WINK and Better Together Agency

Virtual Fireworks for Good! A cross media campaign to end the year with a BANG and raise funds for the Sheltersuit Foundation. Internationally awarded concept, to start a new New Year tradition.

This hybrid event was streamed live to 19+ countries for consumers as well as Hunkemöller staff.

Creative concept, Campaign - Social, OOH, Webshop for VR fireworks and World's first NF(TN)T Auction! 🧨💥

Hunkemöller
2021 Fashion Show & Brand Event

Client: Hunkemöller

Once a year all Hunkemöller managers, board members and partners from all over the world come together to learn, train and experience what the next year at Hunkemöller will bring. From interactive presentations, product sessions and awarding ceremonies, to press moments and multiple fashion shows.

The X helped direct, strategize & co-create the fashion show, and a full digital brand experience.

This hybrid event was streamed live to 19+ countries for consumers as well as Hunkemöller staff.

Content formats, Strategy, Production, Creative

in collaboration with experiential marketing agency WINK

photo credits: Frank Emous

Fedde Le Grand

/ Feadship Soundwaves

Client: DOT.PRJCT

A spectacular live performance by Fedde Le Grand hosted by Feadship was filmed and directed live for the #Top100DJs Virtual Festival, in aid of Unicef.

Production, Direction

BLACK EYED PEAS / BUDWEISER REWIND

Client: WINK

Live stream from Los Angeles with the world famous Black Eyed Peas performing a free to watch live-stream concert including live-interaction during COVID times.

Strategy, Concept, Social Media, Executive Production

G-STAR Raw Rave

Client: G-Star Raw
Agency: First Day Of Spring

Live stream performance with Boyz Noize & Electronic Rock band ‘De Staat’ at the Rijksmuseum in Amsterdam during the Amsterdam Dance Event.

Content Strategy, Production, Socials

101 BARZ
ft. Metropolitan Orchestra

Client: BNNVARA, 101Barz

In the classic Carré Theater, we created and produced an eclectic mix between hiphop and classical music.

The show was broadcast on national television as well as the #1 digital hiphop platform in the Netherlands: 101 BARZ

Concept, Creative Production & Editing

In collaboration with BNNVARA.

photo credits: 101Barz

Down the Rabbit Hole

Client: MOJO Concerts / Live Nation

Festival content production on YT, FB, IG and radio for The Netherlands’ most trendsetting 3-day music festival.

Strategy, Concepting, Production, Editorial, Socials

FIJN Innovation Event

Client: FIJN Wonen, Van Wijnen Groep

For FIJN wonen / Van wijnen group we creative directed and produced the content for the live event.

Creative Production, including live show

In collaboration with: SD Event Production

Kovacs - Live

Client: Kovacs Music / Wolf Recordings B.V.

During COVID, The X produced and directed several artistic performances by international artist 'KOVACS'

Her unique sound and talent were the base for these beuautiful and sometimes quirky live-streams.

Content concepting, Direction, Production

JUNKIE XL – Tutorials

Client: Junkie XL

Online content series – where Hollywood’s Top-10 movie-composer JUNKIE XL shows the ropes on how to become a movie composer.

Concept, Production

New Dutch Wave at SXSW 2021

Client: New Dutch Wave Foundation

New Dutch Wave is an International platform to celebrate top notch Dutch creativity and entrepreneurship.

The X concepted and directed a full digital experience for SXSW's digital entry from the Dutch!

Content format, Strategy, Production

In collaboration with WINK and Danny Frietman

BUDXMIAMI

Client: WINK

High-End Influencer event & content shoot, during Superbowl 2020 in MIAMI

Experiential Production, Strategy, Content

Press Premiere Viewing ‘DE oost’

Client: Bobbery Amsterdam

The X produced THE EAST Press Premiere Event for Bobbery Amsterdam. Because of COVID measures the event was fully digital - though filmed live at the Koninklijk Instituut voor de Tropen in Amsterdam.

Event production, Production live stream

TNO - Innovation for life

Client: Terralemon / TNO

TNO wanted to show their revolutionairy XR technology in short online video. The X created the script and produced the video together with Agency Terralemon.

Production, Direction, Creative

In collaboration with: Terralemon

THE X
is a high-end digital content agency for events, artists and brands

THE (WH)Y
We want to reach people with authentic stories, spark emotions and create long lasting memories. We have a strong love for music & arts – and love to entertain and bring people in the world closer together

All year round there is a constant need for content that translates your story and reach your brand’s goals. The X. helps you develop compelling content formats with a solid channel strategy – to reach your audience.

The X will strategize, conceptualize, visualize and multi-platform produce your story with high quality content.

THE X.
Content Strategy / Content Concepting / Multi-platform Content Planning & Visualization / Format Development / Digital Storytelling / Content production, LIVE & multi-platform / Social Media Strategy, Execution, Integration, Amplification & Community Management