Client: Hunkemöller
Once a year all Hunkemöller managers, board members and partners from all over the world come together to learn, train and experience what the next year at Hunkemöller will bring. From interactive presentations, product sessions and awarding ceremonies, to press moments and multiple fashion shows.
The X helped direct, strategize & co-create the fashion show, and a full digital brand experience.
This hybrid event was streamed live to 19+ countries for consumers as well as Hunkemöller staff.
In collaboration with experiential marketing agency WINK
Content formats, Strategy, Production, Creative
photo credits: Frank Emous
